Explore the flourishing luxury car segment in India, with Mercedes-Benz leading the way with record-breaking sales. Despite the rise of SUVs, sedans still hold a significant market share. Discover the brand's plans for new launches, including electric vehicles and the Maybach. Learn about the recently launched GLS facelift and the brand's expansion plans. Stay informed about the latest trends in the Indian luxury car market.
The Thriving Luxury Car Market in India
The luxury car market in India is experiencing significant growth, with Mercedes-Benz leading the way. In 2023, the brand reported a record sales figure of 17,408 units, representing a 10% increase from the previous year. This indicates a growing demand for luxury cars among Indian consumers.
Despite the overall Indian car market being dominated by non-luxury vehicles, the luxury car segment is gaining traction. While luxury cars still account for a small percentage of the market, the increasing sales figures suggest a shift in consumer preferences.
The Popularity of Sedans in the Indian Luxury Car Market
While SUVs have gained popularity in recent years, sedans continue to hold a significant market share in the Indian luxury car segment. According to Mercedes-Benz, sedans, including the A-Class, C-Class, E-Class, and S-Class, account for 45% of their annual sales.
The E-Class LWB, in particular, remains the highest-selling car in India for Mercedes-Benz. This indicates that despite the rise of SUVs, there is still a strong demand for sedans among Indian luxury car buyers.
The Rise of SUVs in the Indian Luxury Car Market
While sedans maintain their appeal, SUVs have been gaining traction in the Indian luxury car market. Mercedes-Benz reports that SUVs contribute 55% of their annual sales, with models like the GLC, GLE, GLA, and GLS performing well.
The versatility, spaciousness, and commanding presence of SUVs have attracted Indian consumers, leading to a surge in SUV sales. With the introduction of new models and advancements in technology, the popularity of SUVs is expected to continue growing in the coming years.
Mercedes-Benz's Plans for New Launches in India
Mercedes-Benz has ambitious plans for the Indian market, with 12 new product launches scheduled for 2024. This includes the introduction of 3 new electric vehicles, showcasing the brand's commitment to sustainable mobility.
In addition to electric vehicles, Mercedes-Benz will also be expanding its top-end portfolio with several new cars, including the highly anticipated Maybach. These launches aim to cater to the evolving preferences of Indian luxury car buyers and further strengthen the brand's presence in the market.
The Latest GLS Facelift and Mercedes-Benz's Expansion Plans
To kick off 2024, Mercedes-Benz has introduced the 2024 GLS facelift in India. This flagship luxury SUV comes with updates to its exterior, interior, and technology, offering an enhanced driving experience.
The GLS is equipped with petrol and diesel mild hybrid engines, catering to different customer preferences. With a price range starting from INR 1.32 crores, the GLS aims to provide a luxurious and powerful SUV option for Indian consumers.
Furthermore, Mercedes-Benz has plans to expand its network in India by opening 20 workshops and entering 10 new cities in 2024. This expansion strategy reflects the brand's commitment to providing excellent service and accessibility to customers across the country.